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Eyeing Expansion, Pilates ProWorks Adds New Corporate Team Members


Eyeing Expansion, Pilates ProWorks Adds New Corporate Team Members

Amy Lecza

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Pilates ProWorks, the boutique fitness studio, is already on a steady growth curve, having opened 17 locations around the country and internationally in just a short period of time. Now, both current and potential franchisees can expect to see even more strategic business initiatives and growth with the addition of four new professionals to the corporate team.

Tony Chavers, Bob Houser, Megan Corbell and Mar’cia Marshall are expected to steer the nascent franchise into more high-profile market penetration with marketing messages and expansion strategies that will take the specialty fitness franchise into its next phase of growth. All four professionals, with complementary business strengths, are expected to drive franchise expansion with meticulous planning and insight, thus ensuring that growth is targeted and strategic, accounting for the success of franchisees and the outstanding fitness concept.

Pilates ProWorks is the brainchild of Oscar Sanin, who turned to Pilates as a way of post-surgery recovery after a plane crash. While seeing how the exercise regimen could work for his needs, he also realized its limitations: the machines used did not easily fit all bodies and classes were way too expensive for large-scale adoption. Oscar’s redesigned machine, the FitFormer, addresses the first challenge, and Pilates ProWorks aims to provide affordable classes for people of all fitness levels.

The concept has proven to be a hit in the greater San Francisco region and beyond. The addition of four dynamic professionals to the corporate team is a step in driving the Pilates ProWorks message to new markets and in making strategic franchising inroads in a thriving fitness franchise industry. Passionate entrepreneurs who are looking to join a fitness franchise at its growth stage will be rewarded with new markets and all the excitement from a promising fitness concept. 

Learn how you can join the growing Pilates ProWorks franchise family.